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B2B Merchandising and Corporate Gifting Report 2021

B2B Merchandising has shifted from being category-centric to customer-centric. The good news is technology is changing – from garnering 90% of B2B buyers on mobile to fulfilling complete digital purchases. However, retailers aren’t. The truth is that most are simply customer-aware: cognizant of purchase patterns, but ultimately operating with processes and incentives tied to products and categories. The linear, end-to-end go-to-market approach (plan-buy-move-sell) and the calendar have remained relatively slow and unchanged. So, what's the key to unlock the B2B digital growth code? How is India gearing towards the digitalization of B2B merchandising? Discover the solution in our report - B2B Merchandising and Corporate Gifting 2021.

70% of organizations, including 38% of traditional businesses have already adopted a digital transformation strategy.


73 percent of B2B buyers today are Millennials, who prefer buying online—this is a large part of why B2B eCommerce growth has occurred at such lightning speed.


20 percent of B2B sellers said they would be willing to spend more than $500,000 in a fully remote/digital sales model.

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