The Corporate Gifting and Trends Report 2024

There are a number of occasions – birthdays, work anniversaries, and other significant business occasions where corporate giftings are required. Giving gifts as a way to show appreciation is crucial for developing strong business ties and encouraging employee involvement. While the budget may be up to you; the requirement of corporate gifting isn’t. According to Global Information1 the market for corporate gifts has expanded significantly in recent years. By 2024, it is expected to have grown to $839.57 billion from $765.46 billion in 2023, with a 9.7% compound annual growth rate (CAGR)

The expansion throughout this time may be attributed to various causes, including the development of business relationships, recognition and appreciation campaigns, branding and marketing tactics, occasion-based gifting, and the pursuit of a competitive advantage. This significance of eYantra in influencing these corporate gifting strategies is emphasized in this report, which explores the present and potential trends. It offers a thorough industry study, points out new trends, and talks about how corporate gifting fits into business strategy. Strategic advice for utilizing corporate gifting to improve employee morale, brand loyalty, and overall business success are included in the report’s conclusion.