2023 Corporate Gifting Trends Report | eYantra Insights

The Corporate Gifting and Trends Report 2023

eYantra Industries, India’s largest B2B merchandising and corporate gifting brand, has released its Corporate Gifting and Trends 2023 on the evolving culture of corporate gifting triggered by remote work setup. The report covers over 2500 employees, HR leaders, and CEOs with details of the growing importance of merchandising in corporate gifting culture, the latest trends, and the ideal time to invest in corporate gifting. According to the report, the Indian gifting market is estimated to be worth Rs 2,50,000 cr, of which corporate gifting is pegged at Rs 12,000 cr.

With the global work landscape shifting to hybrid and remote models, corporate gifting has evolved as a mechanism for businesses to stay connected with their workforce, clients, and partners. Also, B2B merchandising has become an integral part of corporate gifting as brands are increasingly using it to personalize their gifts. Corporate gifting has seen a massive turnaround in terms of gifting frequency and spending led by changed work models, shifts in gifting behavior and emerging gifting occasions. Employers are witnessing significant gains in improving employee productivity and building lasting bonds with clients. About 80% of respondents claimed to have seen gifts improve connections with clients and employees, while 48% described it as ‘substantial benefits.

Key Takeaways:

The corporate gifting industry in India has witnessed a rapid growth to ₹12,000 crores in market value in 2022, and is projected to reach a monumental increase of ₹18,000 crores over the next five years.

Branded merchandise (36%) and office supplies (20.3%) are the most popular products in a joining kit.

D2C are seeing 40% growth in B2B sales banking on the Made in India sentiment.

More than 45% reported that lack of unique gifts is a major obstance for companies to implement client gifting plan, followed by budget restrictions (27.7%) and procurement (14.8%).

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