Key Takeaways:
Corporate gifting has seen a tremendous annual growth of over 80% post-pandemic.
The market share of corporate gifting has soared to about 23% as against 10% before the pandemic disruption.
The last two years have accelerated the adoption of merchandised corporate gifting with 74.3% of respondents saying that increase in the trend is owed to remote work culture.
Companies have increased their gifting budget by around 15% with an average ticket size per gift of Rs 5,000 per employee/annum, while it was earlier Rs 3,000.