5 Effective Ways To Establish Business Relationships Using Corporate Gifts

Did you know corporate gifting in India is growing at a rate of over 200% per annum? It has become a popular way to establish and maintain business relationships. Gifting your clients with thoughtful and personalized gifts can help strengthen the bond between you and them, and also provide an opportunity to promote your brand. However, it's important to understand that the act of gifting is not just about the gift itself, but also the intent and the approach.

In this blog, we'll discuss some effective ways to establish business relationships using corporate gifts.

Add a personal touch

Personalization is key when it comes to corporate gifting. Rather than sending a generic gift, take the time to research your client’s interests and preferences. This will show that you value and appreciate them and the value they bring as individuals, and not just as business partners. You can personalize the gift by adding their name or initials, or by including a handwritten note.

Choose quality over quantity

Rather than sending multiple low-quality gifts, it's better to invest in a single high-quality gift. This will not only make a lasting impression but also convey the message that you value the recipient's business. High-quality gifts such as premium water bottles, journals, coffee mugs, etc can also be used for a longer period, which will keep your brand top-of-mind.

Brand Association

Sending a corporate gift to your client can be a great opportunity to keep your brand at the top of their mind. Use creative and subtle ways to associate your brand with the gift so that it doesn’t look overly branded but still leaves a subtle impression of your company. Choose gift items that have your brand color scheme or any other familiarity. This way you can always promote your brand but in a very casual and subtle way.

Timing is key

Timing is crucial when it comes to corporate gifting. Be sure to send the gift at an appropriate time, such as during the holidays, such as Diwali, or after completing a successful project. Sending a gift at random times may come across as insincere or forced.

Follow up with a thank you note

After sending the gift, follow up with a handwritten thank you note. This will not only show your appreciation but also provide an opportunity to continue the conversation and strengthen the relationship.

Having a strong professional relationship with clients is a crucial aspect of business success, and corporate gifting is an excellent way to achieve this goal. By customizing gifts to align with your brand's values, you can enhance your client's perception of your business and increase brand awareness.

At eYantra, we understand the importance of corporate gifting, and we offer a diverse collection of gifts that can assist you in building and strengthening your relationships with clients. Our range of gifts includes tech accessories, bags, and drinkware, and much more, ensuring you have plenty of options to choose from.